Longform is not about length or form, but actually about a mindset. Both the author and the reader come together with one ambition: to weave a story that sucks everybody right in and doesn’t let go until it’s finished. The best longform is bewitching, captivating and deep — regardless of how long it takes you to get to the end. I’ve read pieces just a few hundred words long that feel more like longform than others that ramble into the thousands.
Bobbie Johnson, editor of MATTER